PSFK Weekly
This week’s edition of the PSFK Weekly highlights creative installations, sustainable designs, and innovative tech developments across various sectors. From The RealReal’s counterfeit awareness campaign in New York to Vitra’s entry into skincare and Gucci’s reissue of Enzo Mari’s calendar, explore how art, design, and technology intersect to shape our experiences. Dive into themes of authenticity, sustainability, and the evolving role of technology in transforming both luxury and everyday products.
This Week’s 6-Minute Webinar
A summary of our report on designing AI experiences….
Full report: www.psfk.com/reports
This Week’s Key Ideas
The RealReal and Mythology’s Counterfeit Awareness Installation
An engaging installation in New York by creative agency Mythology and The RealReal raises awareness about counterfeit luxury goods and their impact on people and the planet, promoting authenticity and sustainable consumption. Learn More
A Silent Waterfall Installation Reflects on Environmental Impact
Located in the UNESCO World Heritage site Laponia, this installation by Umeå School of Architecture reflects on the environmental and cultural losses caused by hydropower developments in Sweden. Inspired by the nearly silenced waterfall Stora Sjöfallet, the installation offers a place for reflection on the balance between technological progress and preserving natural heritage. Learn More
Lee Bul’s Contemporary Life Sculptures at The Met
Sponsored by Genesis, The Met’s facade commission by Lee Bul features modern sculptures that reflect the disjointed nature of contemporary life and technology, offering a thought-provoking perspective on art and identity. Learn More
Perrier-Jouët’s Wildlife-Friendly Garden
Perrier-Jouët has installed a wildlife-friendly garden in their Champagne vineyard, featuring hollow terracotta pillars to house birds and insects, helping to sustain the local ecosystem and promote biodiversity in agriculture. Learn More
Vitra’s First Skincare Product Reflects Campus Values
Vitra’s new liquid soap, inspired by the scents of the Vitra Campus garden, marks the brand’s foray into skincare while maintaining its commitment to sustainability and innovation. Learn More
Mapu’s Hand-Crafted Clay Speakers
Mapu’s hand-crafted clay speakers showcase sustainable luxury and craftsmanship, offering a unique and eco-friendly sound experience. Learn More
Classic Design Enriched with New Tech
The Ruark R610 hi-fi console blends classic mid-century design with modern technology, featuring a handcrafted wooden cabinet and contemporary audio capabilities. Supporting digital formats like Spotify and Apple AirPlay 2, it integrates high-end audio performance with a timeless aesthetic, making it a perfect centerpiece for both vintage-inspired and modern interiors. Learn More
Gucci’s Reissue of Enzo Mari’s Perpetual Calendar
Gucci reissued the classic perpetual calendar by Enzo Mari as an invitation to their fashion show in Milan, reflecting the brand's commitment to creativity and innovation. Learn More
Sound Geometry’s Floating Magnetic Sculpture
Sound Geometry’s ‘floating’ sculpture, suspended by magnetic levitation, offers a unique and immersive experience of sound and vibration. Learn More
Apollo’s Innovative Wooden Wheelchairs
Apollo’s innovative wooden wheelchairs prioritize beauty and comfort, empowering users with stylish and comfortable mobility options. Learn More
New Social Platform for Media Consumption
Shelf is a new social platform where users can share and discover media consumption, from books to movies and music. Create a profile, track your media habits, and connect with others who share your interests. Learn More
Maison Polita’s Contemporary Moroccan Craftsmanship
Maison Polita’s contemporary Moroccan craftsmanship offers a unique and authentic decorative piece made from red clay, reflecting the beauty of handmade imperfections. Learn More
More Links
Grymsdyke Farm’s experimental exhibit at the London Design Festival showcases the creative process of making, featuring hands-on workshops with designers and sculptural objects made from various materials. Learn More
Shelf is a new social platform where users can share and discover media consumption, from books to movies and music. Create a profile, track your media habits, and connect with others who share your interests. Learn More
In the article "Software as Underpainting" explores the transformative role of digital tools in visual art, enhancing creative expression while adapting artworks for digital platforms like Instagram. Learn More
DoorDash's Commerce Platform empowers restaurants to build custom mobile apps, enhancing their digital presence and customer engagement. Learn More
Monks created a personalized ad campaign for sleep wellness company Hatch, leveraging Google AI to identify target personas such as the Stressed Professional, the Biohacker, and the Wellness Enthusiast. Through Gemini, Monks role-played conversations with each persona to tailor campaign messaging, using AI-generated visuals and copy to craft hyperpersonalized ads. Learn More
Chick-fil-A is investing $100 million in a UK expansion, opening five new locations to establish a foothold in the competitive market. Learn More
Restaurants are leveraging scent marketing to enhance the dining experience, creating unique ambiances that influence customer behavior. Learn More
In a promotion, Katz's Delicatessen debuts a vegetarian pastrami sandwich, offering a plant-based option for the first time in its 135-year history. Learn More
CB2 and goop's modern heirlooms collection blends timeless elegance with contemporary design for today’s homes. Learn More
The North Face collaborates with artist Yinka Ilori on a capsule collection featuring bold patterns and vibrant colors that celebrate creativity. Learn More
The growing popularity of Ozempic and GLP-1 drugs is creating demand for skincare products that address the side effects, such as facial aging. Learn More
L'Oréal's AR exhibit allows Chinese audiences to virtually explore Notre Dame, blending history and technology to connect with culture and heritage. Learn More
Designer cafés are redefining luxury with aspirational branding and $11 lattes, creating exclusive experiences for a new class of consumers. Learn More
Vintage soccer jerseys are making a comeback in streetwear, highlighting sustainability and the cultural appeal of retro aesthetics. Learn More
Morgan Stanley warns that high car prices could lead to declining demand and a potential market downturn for US auto manufacturers. Learn More
McDonald's builds community among employees by hosting events that celebrate their achievements and promote connection. Learn More
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