PSFK Weekly
PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes and his research team. Hire us for similar inspiration, foresight, strategy & innovation: hello@psfk.com
Hey everyone - first off: if you’re in NYC tomorrow, come join us for a quick get together over coffee and pastries - followed by a short discussion around the topic of how brands can make new decisions when it comes to impact and purpose. 8.45am-10am. Super easy and just off Canal Street. See who else you know who is going and RSVP here.
This Week’s Ideas
Sun Yitian Charms For LV
Louis Vuitton collaborates with Chinese artist Sun Yitian for its Pre-Fall collection, featuring playful designs across accessories, leather goods, and fragrances, adding a whimsical touch to the iconic brand. Learn More
The Pipe Gets A Streetwear Makeover
GRAV, a glass cannabis accessory brand, partners with Pleasures, Lifted Research Group, and DGK to create custom bongs, bubblers, and accessories, merging streetwear with cannabis culture. Learn More
French Mail Smells
France's La Poste introduces a creative stamp collection that lets users experience the scent of freshly baked bread, celebrating French heritage through scratch-and-sniff technology. Learn More
BlowUp Art Festival: Inflatable Sculptures in The Hague
The BlowUp Art Festival in The Hague features inflatable sculptures by renowned designers, including Marcel Wanders and Studio Job, celebrating creativity and innovation. Learn More
Luxury Goes Molten
Bottega Veneta has released a new line of luxurious scented candles in reusable volcano-glazed ceramic pots, doubling up on style and increasing the product's lifespan. Learn More
A History Of The Future Of Home
The 'Science Fiction Design' exhibition at VITRA explores how science fiction influences design, addressing contemporary issues and showcasing the sci-fi aesthetic's impact. Learn More
Hard To Sit Down
Floris Wubben exhibit showcased how traditional bricks can be turned into versatile furniture pieces at The Future Perfect in New York. Learn More
A Sonic Immersive Experience
Combining musical passion, brand immersion, and architectural innovation, Klymax Discotheque reimagines the sonic experience in Bali. Learn More
Waste Free Manufacturing Platform
HILOS provides an advanced operating platform designed to help brands stay adaptable and innovative. This platform integrates technology with versatile art and design solutions, ensuring brands remain relevant in a rapidly changing market landscape. Learn More
Doggy Style Collab
Van Leeuwen and Ollie launches a limited-edition Peanut Butter and Banana Ice Cream for dogs, offering a delightful treat for pets. Learn More
Chainsaw Links
Health Literacy & It’s Impact: CVS's chief medical officer addresses the challenges faced by 90 million Americans with low health literacy and the impact of a lack of resources and trust. Learn More
AI Bump: PwC's report reveals AI's significant impact on the global economy and job market, noting a 14% wage premium for AI skills in the UK. Learn More
Global Cities Index (New York Wins Spoiler): The Oxford Economics Global Cities Index ranks New York, London, and San Jose as top cities, providing insights for strategic decision-making and investment. Learn More
How Gen Z Is Reshaping Manufacturing: Gen Z's fascination with fashion manufacturing processes is shaping the retail industry, emphasizing transparency, exclusivity, community, and craft. Learn More
Mercedes-Benz NFT Collectables: Mercedes-Benz and Mojito launch an exclusive NFT collection, offering collectors unique digital pieces that engage with the brand's history. Learn More
Wayfair Goes Offline: Wayfair, traditionally a digital home goods retailer, is opening brick-and-mortar stores, joining other direct-to-consumer brands in physical retail expansion. Learn More
Target's Goes Nostalgic: Target's "That Target Feeling" campaign features a 2000s-themed music video ad and influencer collaborations, connecting joyfully with consumers. Learn More
Transparency Law for Restaurants: California enacts a law banning unadvertised fees and surcharges, promoting transparent pricing and protecting consumers from unexpected costs. Learn More
Those Richies In Our Aisles Might Be Retail-Tourists: Former Walmart CEO Bill Simon cautions that the retailer's recent success with affluent customers may be temporary, urging investor caution. Learn More
People Choosing Food At Home vs Fast Food: Walmart CFO John David Rainey notes the company's benefit from grocery sales as more consumers choose groceries over fast food. Learn More
Stop & Shop: A Barcelona perfume shop limits customer access to create exclusivity. The shop's tactics include restricted browsing times, strict booking policies, and a ban on phones and note-taking. Learn More
Nike's New Breaking Shoe: Nike launches the Nike Jam, a performance shoe specifically designed for breaking, ahead of the Paris Summer Olympics. Learn More
Uber Gets Specialized: Uber diversifies by offering new transportation and delivery options for caregivers, students, and Costco shoppers, integrating groceries from Uber Eats. Learn More
Culture and Currency in Retail: An article argues for integrating cultural storytelling and media amplification in marketing strategies, emphasizing SOV KPIs over ROAS. Learn More
This Week’s 3 Minute Business Reviews
Our reports on business news have moved to their own newsletter: the PSFK Earnings Call
Are You Going To Cannes Lions?
We’re looking for beta-users of a new product we’re trialing which gives attendees a co-pilot at events to help them crunch the content and find insights. Handraise: hello@psfk.com
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