The President of International Development at Coca Cola, Henrique Braun recently gave a talk a the Morgan Stanley Global Consumer & Retail Conference. Braun emphasized in his speech that "The growth stage of certain territories in the international development arena has not reached its full potential". He pointed out that per capita consumption in these markets remains relatively low, implying significant opportunities for further growth by The Coca-Cola Company in the soft drink and NRTD industry.
The company leaders see these yet-to-be-fully-explored territories as a fertile ground for growth and development. To maximize this potential, The Coca-Cola Company is investing strategically in capabilities like Revenue Growth Management (RGM). The goal is to spark progress in these less saturated markets and nurture their growth potential.
Another key element in The Coca-Cola Company's growth strategy, according to Braun's speech, is strengthening ties with their bottlers. The objective is to align visions and priorities, fostering sturdy partnerships that drive symbiotic growth.
Looking to the future, Braun and The Coca-Cola Company are steadfast in their dedication to investing in developing market growth capabilities. The focus remains on RGM, and the company plans to continue building solid partnerships with bottlers. The aim is to capitalize on the company's global network to fuel further growth.
Furthermore, Braun pointed out the emphasis on specific key product categories such as sparkling core brands, juice, ready-to-drink coffee, and ready-to-drink teas in varying markets. The intention is to exploit the unique growth potential each category presents within different territories, according to what was stated in the speech. Directing energy into these high-potential markets affirms The Coca-Cola Company's commitment to its diversified global growth strategy.
KO Company info: https://finance.yahoo.com/quote/KO/profile
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PSFK Special Report - The Coca-Cola Company at the Morgan Stanley Global Consumer & Retail Conference